As Online Editor at the News-Banner I get a multitude of questions from merchants who want to know what all the online excitement is about; they don't want to participate, necessarily, but they don't want to be left out of the action.
The question is always, "what do I do?"
The best suggestion is talk to your customers and see what they are doing, then do the same thing. Barring that, consider Googling social media and work blindly until you find what you're looking for.
Or, read this helpful blog. It's a place to start.
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