@Twelpforce to the rescue

Best Buy is moving service further onto the 'net in an effort to reach customers where they hang out most.
It's called @twelpforce and of course, it's on Twitter.

Check out this story on TechCrunch:

The promise we’re making starting in July is that you’ll know all that we know as fast as we know it. That’s an enormous promise. That means that customers will be able to ask us about the decisions they’re trying to make, the products they’re using, and look for the customer support that only we can give. And with Twitter, we can do that fast, with lots of opinions so they can make a decision after weighing all the input. It also lets others learn from it as they see our conversations unfold.

Left in the hands of business owners, Twitter seems to be developing into a more customer oriented service than any of its online competitors...your thoughts?