Everyone is trying to figure out which will be the permanent "next-big-thing" in Social Networking; Twitter or Facebook.
Meanwhile, in the time it has taken me to write these sentences, at least a half dozen new social networking sites have been developed.
Anyway, before you get too disgusted, check out this interesting post about finding the right social networking match for your business needs.
Yes, Facebook is bigger, while Twitter is getting the media hype right now. But while it is tempting to go for sheer numbers in the hope of engaging consumers, you need to understand that people use each tool differently. The way you accumulate page fans on Facebook and followers on Twitter is different. So even though you might have a larger pool to dip into on Facebook, it doesn’t necessarily mean you’ll actually reach anyone you really want to reach. You might gain a fan on Facebook just because someone sees someone they know becoming your fan. You gain followers on Twitter — genuine and engaged followers — because they actually want to hear what you have to say.
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