Bastille Day makes the Trending Topic list

It's Bastille Day. The day all French people unite in their appreciation for liberty, equality and a well-placed advertisement.
At least, that's the way it seems on twitter today.
"Bastille" is a Trending Topic but a majority of the Tweets seem to be ads aimed at people who might be celebrating the holiday as opposed to being in appreciation of it.
Maybe I am being too cynical. Here is a small sample. Judge for yourself:

@ciholmer In honor of Bastille day, I am requiring my team to laugh in French all day.

@Biggreenbooks Today's Bastille Day Special #bgbookoftheday is The Outsider by Camus. £7.99 & FREE P+P http://bit.ly/9bLV8o . Please RT

@AUS10NICHOLS Happy bastille day to everyone in france. Viva la france!!!!!

@avinunu Happy Bastille Day. I will celebrate by wearing a burka.

@gallicbooks The 2010 Gallic Books Bastille Day Quiz has arrived... Enter to win prizes galore! Please RT http://bit.ly/b9goI6

@funnyguy Happy Bastille Day! Everyone employ tactics that require lots of complaining and acrimony.

@CocaCola Bonne Fête Nationale to all our French fans & followers on Bastille Day. #france

@KoHELL Happy Bastille Day...wish I was watching fireworks at the Eiffel Tower and drinking champagne in the street right now...

@fandw For a budget Bastille Day party, we offer 10 easy-to-find, $20-and-under French wines along with classic French dishes http://ow.ly/2blKw

@JoelBryant OMG - it's Bastille Day! Which fortress to storm, which fortress to storm?? (I swear, it sneaks up on me every year....)

@ligaaden Troops from France's former African colonies march in Bastille Day parade: Source: www.fox6now.com --- http://url4.eu/5ncdI

@BouchotFocil Aujourd'hui Fête Nationale souvenir de la Fête de la Fédération, et non pas de la prise de la Bastille

@thecitizeNY Happy Bastille Day, France. And thanks again for the Statue of Liberty. #bastilleday